It’s no surprise that every time I get into my car, I see more and more of our “W” brand stickers proudly displayed on vehicles around town. If you’ve ever seen me driving around, I’m sure you noticed our logo displayed proudly on my back windshield. Lately, I’m finding our Wylie pride spreading further and further outside of Collin County.
Two years ago we launched the “W” brand with the intent of the “W” resembling a cattle brand. Each campus and department has the same design, signifying they are all participants in the same “herd,” but each campus brand is in the school’s official color to preserve its identity. As part of the new branding campaign, the district produced car stickers for each campus to share with parents and their community. The Wylie ISD brand has been spotted at competitions and conferences not only across DFW, but around the state.
This summer I had to pick up Cal and Kate from the airport on several different occasions. Without fail, I would notice a W sticker. Boy, did I have a prideful moment seeing those little stickers representing Wylie ISD so far away from our city limits. It makes me think about our kids, our staff and how special our district is.
I’ve had staff and families tell me that they’ve seen our brand stickers as far as both coasts. I love hearing your stories of where you’ve spotted our brand. Just like Nike’s swoosh or Target’s bulls-eye, we want our W logo to have the same instant connection to a district that is full of pride for its students, staff, parents and the community.
I want to know – what’s the furthest away from the 75098 where you’ve seen our brand?
#stuckonWylieISD Sticker Contest
I hope you feel the same gratification as I do when you see our district “branding” vehicles all around. I also hope that you will display a sticker on your car to alert drivers everywhere of what an amazing district Wylie ISD is.
To help encourage sticker participation, we are having a #stuckonWylieISD sticker contest! Throughout the school year, the Community Relations team will give out Wylie ISD branded items to drivers when they see cars with the W sticker around town. If you have our brand on your car, you may be a lucky winner!
Watch this video to learn how to properly place your W sticker on your vehicle.
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